Pictured from L to R: Councillor Paul Gogarty, Mayor, South Dublin County; Clodagh O’Brien, Partner, Crowe Horwath; Darragh Flynn, Director of Flynn and Flynn Global; Daniel Mc Loughlin, Chief Executive, South Dublin County Council; Frank Nevin, Director of Economic, Enterprise and Tourism Development; Ciara Morley, Senior Consultant, EY-DKM Economic Advisory Services; Terre Duffy, Dublin’s Docklands Development Manager.
Crowe Horwath partner Clodagh O’Brien was invited by South Dublin County Council to be a keynote speaker at the launch of the latest Dublin Economic Monitor on Thursday 3 May.
This is the 13th edition of the Dublin Economic Monitor which is a joint initiative on behalf of the four Dublin Local Authorities. Clodagh outlined the story behind the development and implementation of a tourism destination brand in the context of South Dublin County’s strategic marketing plan.
The “Dublin’s Outdoors” brand was created by Crowe Horwath, in conjunction with South Dublin County Council and the local Tourism Working Group. South Dublin County’s first tourism destination brand, “Dublin’s Outdoors” promotes the mountains, waterways and parks of the County.
Throughout the brand’s development, the outdoors and natural amenities stood out in terms of what people living and working in South Dublin County were proudest of and what is recommended most for a tourism experience. Celebrating the unique attractions of South Dublin County is an important step in commercialising the appeal of the County as a tourism destination www.dublinsoutdoors.ie
This South Dublin County’s tourism branding and marketing project is a good example of the types of projects Crowe Horwath’s consulting team work on: from research, through to brand development and the creation and implementation of a marketing strategy. For further information on this project or our other tourism/destination marketing strategies, please contact Clodagh O’Brien.